WSPI Webinars

Mark your calendar for the third Thursday of each month for our educational webinars. We have a mix of a speaker targeting their topic to the interest of our wedding show producers. At other times, we have open sessions - Conversations with a Purpose - where we share ideas, updates and talk about things we're tried and worked or didn't. All of these give us a connection and on-going education throughout the year.

Share the link with others in your company and we'll see you at 2 p.m. ET on the third Thursdays of the month.

Here's the Link:

Join Zoom Meeting: https://zoom.us/j/96440728658

Meeting Chat Link: https://zoom.us/launch/jc/96440728658

Meeting ID: 964 4072 8658

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Join by SIP

• 96440728658@zoomcrc.com

Join instructions: https://zoom.us/meetings/96440728658/invitations?signature=lysMIiEJYRFfziLVP29E3f5mF9SmG-Gco68zWs96Dm4

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Topics:

Aug 20, 206 - Liar Liar Pants on Fire: Finding the Truth for More Profitable Wedding Shows

Traci Brown, CSP

NBC, CBS and Fox have asked Traci Brown to reveal secrets hidden in plain sight. And she can help you reveal the secrets your clients are keeping from you that are impacting your bottom line. She’s trained in the body language of deception detection right alongside the USA's top law enforcement. In her fast paced programs, Traci teaches the skills she’s used to find the truth in billion dollar business deals, crimes and politics.

Traci is a former member of the US Cycling Team and the author of How to Detect Lies, Fraud and Identity Theft.

Sept 17, 2026 - Let's Talk Tickets: WSPI Member Exchange:

Real Shows. Real Strategies. Real Results.

The conversation will cover ticket pricing, free vs. paid admission, early-bird/VIP options, ticketing platforms and fees, where ticket sales actually come from, and what members have tried that simply didn't work.

This isn't a presentation, it's an exchange. Come prepared to share what's happening at your show: your ticket pricing, platform, registration process, strategies that have worked, strategies that haven't, and any numbers you're comfortable sharing.

If you could change one thing about your current ticketing strategy before your next show, what would it be—and why?

Oct 15, 2026 - It's Okay to Talk to Me

Christopher Shelley

You’ve set up the most beautiful event. Each booth is bursting with style and information, but the attendees won’t engage with you. They are armed with indecision, general shyness and fear of salespeople. How can you put people at ease? Use the best tool possible: humor. In this webinar, Chris will share little tricks that help him connect instantly with total strangers.

Chris Shelley is a professional wedding officiant and speaker who has one too many arts degrees (BFA Acting Boston University, MFA Creative Writing, New York University). He’s spent over 14 years performing hilarious weddings all over the country and on television, speaking at wedding industry events like Wedding MBA, and making small talk with thousands of guests at cocktail hours.